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Before the flagships: product design at Palamut, CPM, HYLA and Leverate, brand identities, and the 2025 SecretoCho site with its 28 components.

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flagships begin

  1. Palamut Group 2018–22
  2. CPM Software 2020–22
  3. HYLA North America 2022–23
  4. client identities 2023–25
  5. Leverate 2023–24
  6. SecretoCho 2025
  7. Axel Properties 2025

The diagram, step by step:

  1. 2018: Palamut Group. An Android app and internal web systems, from user interviews and usability tests.
  2. 2020: CPM Software, Palamut’s sister company. ERP, BI, mobile and desktop, then a design system in 2022.
  3. 2022: HYLA North America. The WiZZ brand, WiZZ Sales for web and mobile, the customer app and the design system they share.
  4. 2023–25: seven brand identities for clients.
  5. 2023: Leverate, remote for Tel Aviv. A design system, two websites, PiQK, the Walla Crypto app, expo booths, print and social.
  6. 2025: the SecretoCho site and its 28 components, still growing.
  7. July 2025: Axel Properties, from brand to app.
  8. From mid-2025: the flagships. Their cases are under work.
before the flagships, year by year.