client identities
Seven brand identities for clients between 2023 and 2025, each from brief and research to a mark and the system around it.
- year
- 2023–25
- place
- Belgrade
- discipline
- brand
- role
- 7 marks
- Brief clientthe client
- to Research
- Research processmarket, peers
- to Mark
- Mark processthe symbol
- to System
- System processtype, colour
- to Hand-off
- Hand-off store×7, 2023–25
- A client’s brief.
- Research: the market and the peers it sits among.
- The mark itself.
- The system around it: type, colour, rules.
- Handed over as files and rules, then the next client: seven between 2023 and 2025.
What it taught
Seven clients, one process. A mark holds only when the system around it ships with it, so each identity was handed over as type, colour and rules, not a logo alone.