Axel Properties Branding System

Axel Properties Branding System

Axel Properties Branding System

Aug 1, 2025

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A scalable identity for Axel Properties: architectural precision, warm neutrals, and clear guidelines that work across print, web, and site signage.

[MAIN]

{#main}

[MAIN]

{#main}

[MAIN]

{#main}

[MAIN]

{#main}

[META]

Meta

[META]

Meta

[META]

Meta

[META]

Meta

#
Client
Axel Properties
#
Industry
Real Estate Development
#
Year
2025
#
Location
Stara Pazova / Belgrade Area
#
Role
Brand Strategy, Identity Design, Guidelines
#
Services
Strategy, Logo Suite, Color System, Typography, Iconography, Patterns, Applications
#
Client
Axel Properties
#
Industry
Real Estate Development
#
Year
2025
#
Location
Stara Pazova / Belgrade Area
#
Role
Brand Strategy, Identity Design, Guidelines
#
Services
Strategy, Logo Suite, Color System, Typography, Iconography, Patterns, Applications
#
Client
Axel Properties
#
Industry
Real Estate Development
#
Year
2025
#
Location
Stara Pazova / Belgrade Area
#
Role
Brand Strategy, Identity Design, Guidelines
#
Services
Strategy, Logo Suite, Color System, Typography, Iconography, Patterns, Applications

[OVRV]

Overview

[OVRV]

Overview

[OVRV]

Overview

[OVRV]

Overview

A complete identity for a large riverside, mixed-use development—built to express affordable luxury with architectural confidence, and to scale across print, web, and environmental touchpoints.

[INTRO]

Introduction

[INTRO]

Introduction

[INTRO]

Introduction

[INTRO]

Introduction

Axel Properties is built on the vision of creating affordable luxury along the Danube. 

Our developments blend modern architecture with natural surroundings, ensuring safe, elegant, and sustainable living for families and businesses.

Mission

We exist to bring trust, accessibility, and sophistication to the real estate experience.

Vision / Positioning

Affordable luxury living along the Danube, blending modern architecture with nature.

Values

  • Trust — delivering safe investments and long-term stability.

  • Accessibility — making premium living attainable without compromise.

  • Elegance — refined design that enhances lifestyle and community.

[GOAL]

Goals

[GOAL]

Goals

[GOAL]

Goals

[GOAL]

Goals

  • Distinctive, timeless mark suitable for signage and UI

  • Warm, premium palette aligned with materiality and lifestyle

  • Display + UI typography pairing for elegance and clarity

  • Clear rules to prevent misuse and speed roll-out

[DEPS]

Deliverables

[DEPS]

Deliverables

[DEPS]

Deliverables

[DEPS]

Deliverables

//
Logo Suite
Primary, Secondary, Favicon
//
Guidelines
Usage, Clear Space, Don’ts, Co-Branding, Scale
//
Color System
Primary palette, Neutrals, B/W ratios
//
Typography
Display, Body, Mono (technical), Hierarchy
//
Iconography
Single library for consistency
//
Patterns
Architectural & modular motifs
//
Applications
Stationery, Social, Web UI, Signage, Ads
//
Logo Suite
Primary, Secondary, Favicon
//
Guidelines
Usage, Clear Space, Don’ts, Co-Branding, Scale
//
Color System
Primary palette, Neutrals, B/W ratios
//
Typography
Display, Body, Mono (technical), Hierarchy
//
Iconography
Single library for consistency
//
Patterns
Architectural & modular motifs
//
Applications
Stationery, Social, Web UI, Signage, Ads
//
Logo Suite
Primary, Secondary, Favicon
//
Guidelines
Usage, Clear Space, Don’ts, Co-Branding, Scale
//
Color System
Primary palette, Neutrals, B/W ratios
//
Typography
Display, Body, Mono (technical), Hierarchy
//
Iconography
Single library for consistency
//
Patterns
Architectural & modular motifs
//
Applications
Stationery, Social, Web UI, Signage, Ads

[CMPLX]

Concept & Narrative

[CMPLX]

Concept & Narrative

[CMPLX]

Concept & Narrative

[CMPLX]

Concept & Narrative

#
Intersecting Apex
Structural peak—ambition, precision, stability
#
Foundational Pillar
Anchor—trust, resilience, long-term value
#
Tone
Modern, warm, grounded; luxury that feels livable rather than ostentatious
#
Intersecting Apex
Structural peak—ambition, precision, stability
#
Foundational Pillar
Anchor—trust, resilience, long-term value
#
Tone
Modern, warm, grounded; luxury that feels livable rather than ostentatious
#
Intersecting Apex
Structural peak—ambition, precision, stability
#
Foundational Pillar
Anchor—trust, resilience, long-term value
#
Tone
Modern, warm, grounded; luxury that feels livable rather than ostentatious

[PROC]

{#process}

[PROC]

{#process}

[PROC]

{#process}

[PROC]

{#process}

[STEP]

Process

[STEP]

Process

[STEP]

Process

[STEP]

Process

->
Discovery
Market scan, audience mapping, competitive audit; define positioning: Affordable luxury by the Danube.
->
Exploration
Symbol studies, grid construction, palette testing; evaluate small-scale legibility.
->
Systemization
Lockups, spacing ratios, responsive behaviors, co-branding patterns; compile do’s & don’ts.
->
Validation
Environmental mockups, signage tests, UI kit checks, and print proofing.
->
Discovery
Market scan, audience mapping, competitive audit; define positioning: Affordable luxury by the Danube.
->
Exploration
Symbol studies, grid construction, palette testing; evaluate small-scale legibility.
->
Systemization
Lockups, spacing ratios, responsive behaviors, co-branding patterns; compile do’s & don’ts.
->
Validation
Environmental mockups, signage tests, UI kit checks, and print proofing.
->
Discovery
Market scan, audience mapping, competitive audit; define positioning: Affordable luxury by the Danube.
->
Exploration
Symbol studies, grid construction, palette testing; evaluate small-scale legibility.
->
Systemization
Lockups, spacing ratios, responsive behaviors, co-branding patterns; compile do’s & don’ts.
->
Validation
Environmental mockups, signage tests, UI kit checks, and print proofing.

[IMPL]

Implementation

[IMPL]

Implementation

[IMPL]

Implementation

[IMPL]

Implementation

#
Stationery
Cards, letterhead, envelopes
#
Digital
Website UI kit, social headers, ad sets
#
Environmental
Signage, flags, outdoor ads
#
Marketing
Brochures, launch collateral
#
Stationery
Cards, letterhead, envelopes
#
Digital
Website UI kit, social headers, ad sets
#
Environmental
Signage, flags, outdoor ads
#
Marketing
Brochures, launch collateral
#
Stationery
Cards, letterhead, envelopes
#
Digital
Website UI kit, social headers, ad sets
#
Environmental
Signage, flags, outdoor ads
#
Marketing
Brochures, launch collateral

[PERF]

Results & Outcomes

[PERF]

Results & Outcomes

[PERF]

Results & Outcomes

[PERF]

Results & Outcomes

The identity scales cleanly across print, web, and on-site signage. Clear rules reduce misuse and accelerate production; the warm neutral palette communicates livable luxury without excess.

[MTRC]

Metrics

[MTRC]

Metrics

[MTRC]

Metrics

[MTRC]

Metrics

->
assetsDelivered
42
->
launchQuarter
Q3 2025
->
scope
Logo Suite, Guidelines, Color System, Typography, Patterns, Applications
->
assetsDelivered
42
->
launchQuarter
Q3 2025
->
scope
Logo Suite, Guidelines, Color System, Typography, Patterns, Applications
->
assetsDelivered
42
->
launchQuarter
Q3 2025
->
scope
Logo Suite, Guidelines, Color System, Typography, Patterns, Applications

[VIS]

{#visuals}

[VIS]

{#visuals}

[VIS]

{#visuals}

[VIS]

{#visuals}

[LOGO]

Logo System

[LOGO]

Logo System

[LOGO]

Logo System

[LOGO]

Logo System

[LOGO:MAIN]

[LOGO:MAIN]

[LOGO:MAIN]

[LOGO:MAIN]

LOGO -- SYMBOL

LOGO -- LIGHT

LOGO -- DARK

[LOGO:OUTLINE]

[LOGO:OUTLINE]

[LOGO:OUTLINE]

[LOGO:OUTLINE]

[LOGO:CLEAR-SPACE]

[LOGO:CLEAR-SPACE]

[LOGO:CLEAR-SPACE]

[LOGO:CLEAR-SPACE]

[LOGO:CO-BRANDING]

[LOGO:CO-BRANDING]

[LOGO:CO-BRANDING]

[LOGO:CO-BRANDING]

[LOGO:SCALE]

[LOGO:SCALE]

[LOGO:SCALE]

[LOGO:SCALE]

[LOGO:DONTS]

[LOGO:DONTS]

[LOGO:DONTS]

[LOGO:DONTS]

Don’t rotate

Don’t rotate

Don’t stretch or distort

Don’t stretch or distort

Don’t add gradient

Don’t add gradient

Don’t add stroke

Don’t add stroke

Don’t add drop shadow

Don’t add drop shadow

Don’t use other color palettes

Don’t use other color palettes

[SYSR]

System-Rules

[SYSR]

System-Rules

[SYSR]

System-Rules

[SYSR]

System-Rules

->
Usage
Maintain aspect integrity; never stretch/rotate/separate elements
->
Clear Space
Respect grid ratios around emblem & wordmark
->
Responsive
Vertical/stacked for narrow spaces; horizontal for banners
->
Don’ts
No gradients, no drop-shadows, no unauthorized palettes
->
Usage
Maintain aspect integrity; never stretch/rotate/separate elements
->
Clear Space
Respect grid ratios around emblem & wordmark
->
Responsive
Vertical/stacked for narrow spaces; horizontal for banners
->
Don’ts
No gradients, no drop-shadows, no unauthorized palettes
->
Usage
Maintain aspect integrity; never stretch/rotate/separate elements
->
Clear Space
Respect grid ratios around emblem & wordmark
->
Responsive
Vertical/stacked for narrow spaces; horizontal for banners
->
Don’ts
No gradients, no drop-shadows, no unauthorized palettes

[COLR]

Color System

[COLR]

Color System

[COLR]

Color System

[COLR]

Color System

[COLR:Primary]

Overview

Detailed

✓
S 0500-N
primary-010
S 0502-Y50R
primary-025
S 0804-Y50R
primary-050
S 1005-Y50R
primary-075
S 1510-Y40R
primary-100
S 2010-Y40R
primary-200
S 3010-Y50R
primary-300
S 4010-Y50R
primary-400
S 5010-Y50R
primary-500
S 6010-Y50R
primary-600
S 7010-Y50R
primary-700
S 8010-Y50R
primary-800
S 8505-Y50R
primary-900
S 8505-Y80R
primary-950
S 9000-N
primary-1000

[COLR:Primary]

Overview

Detailed

✓
S 0500-N
primary-010
S 0502-Y50R
primary-025
S 0804-Y50R
primary-050
S 1005-Y50R
primary-075
S 1510-Y40R
primary-100
S 2010-Y40R
primary-200
S 3010-Y50R
primary-300
S 4010-Y50R
primary-400
S 5010-Y50R
primary-500
S 6010-Y50R
primary-600
S 7010-Y50R
primary-700
S 8010-Y50R
primary-800
S 8505-Y50R
primary-900
S 8505-Y80R
primary-950
S 9000-N
primary-1000

[COLR:Primary]

Overview

Detailed

✓
S 0500-N
primary-010
S 0502-Y50R
primary-025
S 0804-Y50R
primary-050
S 1005-Y50R
primary-075
S 1510-Y40R
primary-100
S 2010-Y40R
primary-200
S 3010-Y50R
primary-300
S 4010-Y50R
primary-400
S 5010-Y50R
primary-500
S 6010-Y50R
primary-600
S 7010-Y50R
primary-700
S 8010-Y50R
primary-800
S 8505-Y50R
primary-900
S 8505-Y80R
primary-950
S 9000-N
primary-1000

[COLR:Primary]

Overview

Detailed

✓
S 0500-N
primary-010
S 0502-Y50R
primary-025
S 0804-Y50R
primary-050
S 1005-Y50R
primary-075
S 1510-Y40R
primary-100
S 2010-Y40R
primary-200
S 3010-Y50R
primary-300
S 4010-Y50R
primary-400
S 5010-Y50R
primary-500
S 6010-Y50R
primary-600
S 7010-Y50R
primary-700
S 8010-Y50R
primary-800
S 8505-Y50R
primary-900
S 8505-Y80R
primary-950
S 9000-N
primary-1000

[COLR:Neutrals]

Overview

Detailed

✓
GRAY 50
gray-50
GRAY 100
gray-100
GRAY 200
gray-200
GRAY 300
gray-300
GRAY 400
gray-400
GRAY 500
gray-500
GRAY 600
gray-600
GRAY 700
gray-700
GRAY 800
gray-800
GRAY 900
gray-900

[COLR:Neutrals]

Overview

Detailed

✓
GRAY 50
gray-50
GRAY 100
gray-100
GRAY 200
gray-200
GRAY 300
gray-300
GRAY 400
gray-400
GRAY 500
gray-500
GRAY 600
gray-600
GRAY 700
gray-700
GRAY 800
gray-800
GRAY 900
gray-900

[COLR:Neutrals]

Overview

Detailed

✓
GRAY 50
gray-50
GRAY 100
gray-100
GRAY 200
gray-200
GRAY 300
gray-300
GRAY 400
gray-400
GRAY 500
gray-500
GRAY 600
gray-600
GRAY 700
gray-700
GRAY 800
gray-800
GRAY 900
gray-900

[COLR:Primary]

Overview

Detailed

✓
GRAY 50
gray-50
GRAY 100
gray-100
GRAY 200
gray-200
GRAY 300
gray-300
GRAY 400
gray-400
GRAY 500
gray-500
GRAY 600
gray-600
GRAY 700
gray-700
GRAY 800
gray-800
GRAY 900
gray-900

[COLR:BW]

Overview

Detailed

✓
PURE WHITE
pure-white
PURE BLACK
pure-black

[COLR:BW]

Overview

Detailed

✓
PURE WHITE
pure-white
PURE BLACK
pure-black

[COLR:BW]

Overview

Detailed

✓
PURE WHITE
pure-white
PURE BLACK
pure-black

[COLR:Primary]

Overview

Detailed

✓
PURE WHITE
pure-white
PURE BLACK
pure-black

[TYPE]

Typography

[TYPE]

Typography

[TYPE]

Typography

[TYPE]

Typography

[TYPE:HIERARCHY]

[TYPE:HIERARCHY]

[TYPE:HIERARCHY]

[TYPE:HIERARCHY]

->
Display
PF Marlet Display (Alt: Bodoni Moda)
->
Heading
PF Marlet Display (Alt: Bodoni Moda)
->
Title
PF Marlet Display (Alt: Bodoni Moda)
->
Subtitle
Geist
->
CTA
Geist
->
Body
Geist
->
Numbers
Geist Mono
->
Display
PF Marlet Display (Alt: Bodoni Moda)
->
Heading
PF Marlet Display (Alt: Bodoni Moda)
->
Title
PF Marlet Display (Alt: Bodoni Moda)
->
Subtitle
Geist
->
CTA
Geist
->
Body
Geist
->
Numbers
Geist Mono
->
Display
PF Marlet Display (Alt: Bodoni Moda)
->
Heading
PF Marlet Display (Alt: Bodoni Moda)
->
Title
PF Marlet Display (Alt: Bodoni Moda)
->
Subtitle
Geist
->
CTA
Geist
->
Body
Geist
->
Numbers
Geist Mono

[TYPE/FACE:Primary]

PF Marlet Display

Overview

Detailed

Link

✓

PF Marlet Display Thin

Weight: 200
Thin

PF Marlet Display Thin Italic

Weight: 200Italic
Thin

PF Marlet Display Light

Weight: 300
Light

PF Marlet Display Light Italic

Weight: 300Italic
Light

PF Marlet Display Regular

Weight: 400
Regular

PF Marlet Display Italic

Weight: 400Italic
Regular

PF Marlet Display Medium

Weight: 500
Medium

PF Marlet Display Medium Italic

Weight: 500Italic
Medium

PF Marlet Display Bold

Weight: 700
Bold

PF Marlet Display Bold Italic

Weight: 700Italic
Bold

PF Marlet Display Black

Weight: 900
Black

PF Marlet Display Black Italic

Weight: 900Italic
Black

[TYPE/FACE:Primary]

PF Marlet Display

Overview

Detailed

Link

✓

PF Marlet Display Thin

Weight: 200
Thin

PF Marlet Display Thin Italic

Weight: 200Italic
Thin

PF Marlet Display Light

Weight: 300
Light

PF Marlet Display Light Italic

Weight: 300Italic
Light

PF Marlet Display Regular

Weight: 400
Regular

PF Marlet Display Italic

Weight: 400Italic
Regular

PF Marlet Display Medium

Weight: 500
Medium

PF Marlet Display Medium Italic

Weight: 500Italic
Medium

PF Marlet Display Bold

Weight: 700
Bold

PF Marlet Display Bold Italic

Weight: 700Italic
Bold

PF Marlet Display Black

Weight: 900
Black

PF Marlet Display Black Italic

Weight: 900Italic
Black

[TYPE/FACE:Primary]

PF Marlet Display

Overview

Detailed

Link

✓

PF Marlet Display Thin

Weight: 200
Thin

PF Marlet Display Thin Italic

Weight: 200Italic
Thin

PF Marlet Display Light

Weight: 300
Light

PF Marlet Display Light Italic

Weight: 300Italic
Light

PF Marlet Display Regular

Weight: 400
Regular

PF Marlet Display Italic

Weight: 400Italic
Regular

PF Marlet Display Medium

Weight: 500
Medium

PF Marlet Display Medium Italic

Weight: 500Italic
Medium

PF Marlet Display Bold

Weight: 700
Bold

PF Marlet Display Bold Italic

Weight: 700Italic
Bold

PF Marlet Display Black

Weight: 900
Black

PF Marlet Display Black Italic

Weight: 900Italic
Black

[TYPE/FACE:Primary]

PF Marlet Display

Overview

Detailed

Link

✓

PF Marlet Display Thin

Weight: 200
Thin

PF Marlet Display Thin Italic

Weight: 200Italic
Thin

PF Marlet Display Light

Weight: 300
Light

PF Marlet Display Light Italic

Weight: 300Italic
Light

PF Marlet Display Regular

Weight: 400
Regular

PF Marlet Display Italic

Weight: 400Italic
Regular

PF Marlet Display Medium

Weight: 500
Medium

PF Marlet Display Medium Italic

Weight: 500Italic
Medium

PF Marlet Display Bold

Weight: 700
Bold

PF Marlet Display Bold Italic

Weight: 700Italic
Bold

PF Marlet Display Black

Weight: 900
Black

PF Marlet Display Black Italic

Weight: 900Italic
Black

[TYPE/FACE:Alternative]

Bodoni Moda

Overview

Detailed

Link

✓

Bodoni Moda Regular

Weight: 400
Regular

Bodoni Moda Italic

Weight: 400Italic
Regular

Bodoni Moda Medium

Weight: 500
Medium

Bodoni Moda Medium Italic

Weight: 500Italic
Medium

Bodoni Moda SemiBold

Weight: 600
Semi-Bold

Bodoni Moda SemiBold Italic

Weight: 600Italic
Semi-Bold

Bodoni Moda Bold

Weight: 700
Bold

Bodoni Moda Bold Italic

Weight: 700Italic
Bold

Bodoni Moda ExtraBold

Weight: 800
Extra-Bold

Bodoni Moda ExtraBold Italic

Weight: 800Italic
Extra-Bold

Bodoni Moda Black

Weight: 900
Black

Bodoni Moda Black Italic

Weight: 900Italic
Black

[TYPE/FACE:Alternative]

Bodoni Moda

Overview

Detailed

Link

✓

Bodoni Moda Regular

Weight: 400
Regular

Bodoni Moda Italic

Weight: 400Italic
Regular

Bodoni Moda Medium

Weight: 500
Medium

Bodoni Moda Medium Italic

Weight: 500Italic
Medium

Bodoni Moda SemiBold

Weight: 600
Semi-Bold

Bodoni Moda SemiBold Italic

Weight: 600Italic
Semi-Bold

Bodoni Moda Bold

Weight: 700
Bold

Bodoni Moda Bold Italic

Weight: 700Italic
Bold

Bodoni Moda ExtraBold

Weight: 800
Extra-Bold

Bodoni Moda ExtraBold Italic

Weight: 800Italic
Extra-Bold

Bodoni Moda Black

Weight: 900
Black

Bodoni Moda Black Italic

Weight: 900Italic
Black

[TYPE/FACE:Alternative]

Bodoni Moda

Overview

Detailed

Link

✓

Bodoni Moda Regular

Weight: 400
Regular

Bodoni Moda Italic

Weight: 400Italic
Regular

Bodoni Moda Medium

Weight: 500
Medium

Bodoni Moda Medium Italic

Weight: 500Italic
Medium

Bodoni Moda SemiBold

Weight: 600
Semi-Bold

Bodoni Moda SemiBold Italic

Weight: 600Italic
Semi-Bold

Bodoni Moda Bold

Weight: 700
Bold

Bodoni Moda Bold Italic

Weight: 700Italic
Bold

Bodoni Moda ExtraBold

Weight: 800
Extra-Bold

Bodoni Moda ExtraBold Italic

Weight: 800Italic
Extra-Bold

Bodoni Moda Black

Weight: 900
Black

Bodoni Moda Black Italic

Weight: 900Italic
Black

[TYPE/FACE:Alternative]

Bodoni Moda

Overview

Detailed

Link

✓

Bodoni Moda Regular

Weight: 400
Regular

Bodoni Moda Italic

Weight: 400Italic
Regular

Bodoni Moda Medium

Weight: 500
Medium

Bodoni Moda Medium Italic

Weight: 500Italic
Medium

Bodoni Moda SemiBold

Weight: 600
Semi-Bold

Bodoni Moda SemiBold Italic

Weight: 600Italic
Semi-Bold

Bodoni Moda Bold

Weight: 700
Bold

Bodoni Moda Bold Italic

Weight: 700Italic
Bold

Bodoni Moda ExtraBold

Weight: 800
Extra-Bold

Bodoni Moda ExtraBold Italic

Weight: 800Italic
Extra-Bold

Bodoni Moda Black

Weight: 900
Black

Bodoni Moda Black Italic

Weight: 900Italic
Black

[TYPE/FACE:Secondary]

Geist

Overview

Detailed

Link

✓

Geist Thin

Weight: 100
Hairline

Geist Thin Italic

Weight: 100Italic
Hairline

Geist ExtraLight

Weight: 200
Thin

Geist ExtraLight Italic

Weight: 200Italic
Thin

Geist Light

Weight: 300
Light

Geist Light Italic

Weight: 300Italic
Light

Geist Regular

Weight: 400
Regular

Geist Italic

Weight: 400Italic
Regular

Geist Medium

Weight: 500
Medium

Geist Medium Italic

Weight: 500Italic
Medium

Geist SemiBold

Weight: 600
Semi-Bold

Geist SemiBold Italic

Weight: 600Italic
Semi-Bold

Geist Bold

Weight: 700
Bold

Geist Bold Italic

Weight: 700Italic
Bold

Geist ExtraBold

Weight: 800
Extra-Bold

Geist ExtraBold Italic

Weight: 800Italic
Extra-Bold

Geist Black

Weight: 900
Black

Geist Black Italic

Weight: 900Italic
Black

[TYPE/FACE:Secondary]

Geist

Overview

Detailed

Link

✓

Geist Thin

Weight: 100
Hairline

Geist Thin Italic

Weight: 100Italic
Hairline

Geist ExtraLight

Weight: 200
Thin

Geist ExtraLight Italic

Weight: 200Italic
Thin

Geist Light

Weight: 300
Light

Geist Light Italic

Weight: 300Italic
Light

Geist Regular

Weight: 400
Regular

Geist Italic

Weight: 400Italic
Regular

Geist Medium

Weight: 500
Medium

Geist Medium Italic

Weight: 500Italic
Medium

Geist SemiBold

Weight: 600
Semi-Bold

Geist SemiBold Italic

Weight: 600Italic
Semi-Bold

Geist Bold

Weight: 700
Bold

Geist Bold Italic

Weight: 700Italic
Bold

Geist ExtraBold

Weight: 800
Extra-Bold

Geist ExtraBold Italic

Weight: 800Italic
Extra-Bold

Geist Black

Weight: 900
Black

Geist Black Italic

Weight: 900Italic
Black

[TYPE/FACE:Secondary]

Geist

Overview

Detailed

Link

✓

Geist Thin

Weight: 100
Hairline

Geist Thin Italic

Weight: 100Italic
Hairline

Geist ExtraLight

Weight: 200
Thin

Geist ExtraLight Italic

Weight: 200Italic
Thin

Geist Light

Weight: 300
Light

Geist Light Italic

Weight: 300Italic
Light

Geist Regular

Weight: 400
Regular

Geist Italic

Weight: 400Italic
Regular

Geist Medium

Weight: 500
Medium

Geist Medium Italic

Weight: 500Italic
Medium

Geist SemiBold

Weight: 600
Semi-Bold

Geist SemiBold Italic

Weight: 600Italic
Semi-Bold

Geist Bold

Weight: 700
Bold

Geist Bold Italic

Weight: 700Italic
Bold

Geist ExtraBold

Weight: 800
Extra-Bold

Geist ExtraBold Italic

Weight: 800Italic
Extra-Bold

Geist Black

Weight: 900
Black

Geist Black Italic

Weight: 900Italic
Black

[TYPE/FACE:Secondary]

Geist

Overview

Detailed

Link

✓

Geist Thin

Weight: 100
Hairline

Geist Thin Italic

Weight: 100Italic
Hairline

Geist ExtraLight

Weight: 200
Thin

Geist ExtraLight Italic

Weight: 200Italic
Thin

Geist Light

Weight: 300
Light

Geist Light Italic

Weight: 300Italic
Light

Geist Regular

Weight: 400
Regular

Geist Italic

Weight: 400Italic
Regular

Geist Medium

Weight: 500
Medium

Geist Medium Italic

Weight: 500Italic
Medium

Geist SemiBold

Weight: 600
Semi-Bold

Geist SemiBold Italic

Weight: 600Italic
Semi-Bold

Geist Bold

Weight: 700
Bold

Geist Bold Italic

Weight: 700Italic
Bold

Geist ExtraBold

Weight: 800
Extra-Bold

Geist ExtraBold Italic

Weight: 800Italic
Extra-Bold

Geist Black

Weight: 900
Black

Geist Black Italic

Weight: 900Italic
Black

[TYPE/FACE:Mono]

Geist Mono

Overview

Detailed

Link

✓

Thin

Weight: 100
Hairline

ExtraLight

Weight: 200
Thin

Light

Weight: 300
Light

Regular

Weight: 400
Regular

Medium

Weight: 500
Medium

SemiBold

Weight: 600
Semi-Bold

Bold

Weight: 700
Bold

ExtraBold

Weight: 800
Extra-Bold

Black

Weight: 900
Black

[TYPE/FACE:Mono]

Geist Mono

Overview

Detailed

Link

✓

Thin

Weight: 100
Hairline

ExtraLight

Weight: 200
Thin

Light

Weight: 300
Light

Regular

Weight: 400
Regular

Medium

Weight: 500
Medium

SemiBold

Weight: 600
Semi-Bold

Bold

Weight: 700
Bold

ExtraBold

Weight: 800
Extra-Bold

Black

Weight: 900
Black

[TYPE/FACE:Mono]

Geist Mono

Overview

Detailed

Link

✓

Thin

Weight: 100
Hairline

ExtraLight

Weight: 200
Thin

Light

Weight: 300
Light

Regular

Weight: 400
Regular

Medium

Weight: 500
Medium

SemiBold

Weight: 600
Semi-Bold

Bold

Weight: 700
Bold

ExtraBold

Weight: 800
Extra-Bold

Black

Weight: 900
Black

[TYPE/FACE:Mono]

Geist Mono

Overview

Detailed

Link

✓

Thin

Weight: 100
Hairline

ExtraLight

Weight: 200
Thin

Light

Weight: 300
Light

Regular

Weight: 400
Regular

Medium

Weight: 500
Medium

SemiBold

Weight: 600
Semi-Bold

Bold

Weight: 700
Bold

ExtraBold

Weight: 800
Extra-Bold

Black

Weight: 900
Black

[INFO]

{#info}

[INFO]

{#info}

[INFO]

{#info}

[INFO]

{#info}

[NOTE]

Notes & Tips

[NOTE]

Notes & Tips

[NOTE]

Notes & Tips

[NOTE]

Notes & Tips

Keep the geometry and warmth balanced: luxurious, but grounded. Leave breathing room in layouts; let the palette carry the tone rather than heavy effects.

[CRED]

Credits

[CRED]

Credits

[CRED]

Credits

[CRED]

Credits

->
name
Abdullah Kahvecioglu
->
role
Design Lead
->
link
https://secretocho.design
->
name
Abdullah Kahvecioglu
->
role
Design Lead
->
link
https://secretocho.design
->
name
Abdullah Kahvecioglu
->
role
Design Lead
->
link
https://secretocho.design

SecretoCho Design 2025

[LEGAL]

Disclaimer

[LEGAL]

Disclaimer

[LEGAL]

Disclaimer

[LEGAL]

Disclaimer

© 2025 Axel Properties — All rights reserved.

This brand identity was developed exclusively for Axel Properties and may not be reproduced, modified, or used without prior written permission. Fonts and iconography are licensed to their respective owners.

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