---
title: Work
description: "Products built end to end: what they are, how they work, what shipped."
url: https://secretocho.design/work/
type: CollectionPage
---

# Work

> Products built end to end: what they are, how they work, what shipped.

Three product flagships, two live and one in build, a brand system, shipped, and the design system behind Novi Kvadrat.

- LIVE
  
  ## Novi Kvadrat
  
  A five-language property platform for Serbia, built end to end.
  
  **277** pages · **5** languages · **390** migrations
  
  [open ./novi-kvadrat](https://secretocho.design/work/novi-kvadrat/)
- LIVE
  
  ## ProbaBaby
  
  A twins-first baby tracker I designed and built, shaped every day by its first real user.
  
  **32** languages · **8** Live Activities · offline-first sync
  
  [open ./probababy](https://secretocho.design/work/probababy/)
- IN BUILD
  
  ## Sultana Express
  
  A B2B sourcing marketplace for Turkish manufacturing, rebuilt as a platform.
  
  **145**\-phase plan · **556** API operations · **4,430** visual baselines
  
  [open ./sultana-express](https://secretocho.design/work/sultana-express/)
- SHIPPED
  
  ## Axel Properties
  
  A brand system for a riverside development, from mark to signage.
  
  **42** assets · **38** guideline sections · **15** colours
  
  [open ./axel-properties](https://secretocho.design/work/axel-properties/)
- LIVE
  
  ## Novi Kvadrat Design System
  
  One design system for a property platform, from the mark to the tokens, in light and dark.
  
  **187** colour roles · light and dark · W3C design tokens
  
  [open ./novi-kvadrat-design-system](https://secretocho.design/work/novi-kvadrat-design-system/)

[2020–26**Archive** · brand identities, enterprise product design, components](https://secretocho.design/archive/)

## tail ./ops.log

1. [2025-08 · Axel Properties brand system shipped](https://secretocho.design/work/axel-properties/)
2. [2025-09 · ProbaBaby web prototype](https://secretocho.design/work/probababy/)
3. [2025-12 · Novi Kvadrat build starts](https://secretocho.design/work/novi-kvadrat/)
4. [2026-05-14 · ProbaBaby 1.0 on the App Store](https://secretocho.design/work/probababy/)
5. [2026-09-04 · ProbaBaby 1.0.4, twins](https://secretocho.design/work/probababy/)
6. [2026-11 · Sultana Express beta, *scheduled*](https://secretocho.design/work/sultana-express/)