---
title: Palamut Group
description: "Product design in Istanbul: the Palamut Group Android app and internal web systems, shaped by user interviews and usability tests."
url: https://secretocho.design/archive/palamut-group/
type: WebPage
---

# Palamut Group

> Product design in Istanbul: the Palamut Group Android app and internal web systems, shaped by user interviews and usability tests.

- **year**: 2018–22
- **place**: Istanbul
- **discipline**: mobile, web, research
- **role**: UX/UI designer

1. **Interviews** process · users
   - to Usability
2. **Usability** process · tests
   - to Android app
   - to Internal web
3. **Android app** client · Palamut Group
4. **Internal web** client · systems
   - to CPM Software
5. **CPM Software** external · sister co, 2020

1. User interviews first.
2. Then usability tests on what was drawn.
3. The Palamut Group Android app.
4. The internal web systems.
5. From 2020, alongside CPM Software, the sister company.

*research first, then the screens.*

## What it taught

Talk to people before drawing screens. Interviews and usability tests shaped the Android app and the internal web systems, and that habit has carried into every product since.