---
title: client identities
description: Seven brand identities for clients between 2023 and 2025, each from brief and research to a mark and the system around it.
url: https://secretocho.design/archive/client-identities/
type: WebPage
---

# client identities

> Seven brand identities for clients between 2023 and 2025, each from brief and research to a mark and the system around it.

- **year**: 2023–25
- **place**: Belgrade
- **discipline**: brand
- **role**: 7 marks

1. **Brief** client · the client
   - to Research
2. **Research** process · market, peers
   - to Mark
3. **Mark** process · the symbol
   - to System
4. **System** process · type, colour
   - to Hand-off
5. **Hand-off** store · ×7, 2023–25

1. A client’s brief.
2. Research: the market and the peers it sits among.
3. The mark itself.
4. The system around it: type, colour, rules.
5. Handed over as files and rules, then the next client: seven between 2023 and 2025.

*seven marks, one process.*

## What it taught

Seven clients, one process. A mark holds only when the system around it ships with it, so each identity was handed over as type, colour and rules, not a logo alone.